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Website Search Engine Optimization & Marketing SEO SEM


Website Content Design and Search Engine Optimization / Marketing SEO SEM are the two key ingredients required for Website Marketing Success. Effective design and optimization brings increased premium targeted visitors from search engines. Based on the query phrase used at the search engine, these visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site, whether that ultimate goal be a purchase, information request, or specific page view. Successful optimization consists of several website design and search engine optimization techniques that, when combined correctly, will achieve the following:

  • Top listings on all major search engines
  • More pre-qualified customers visiting your website
  • Market directly to visitors who targeted your products and services
  • Turn your visitors into customers
  • Inexpensively reach new customers and markets
  • Enable cost effective marketing and new customer channels

With anywhere from 75-90% of internet users beginning their quest for information at search engines, how do we create more opportunities for these premium visitors to come to your website?
 

  Comparison to Competitors

A good website marketing strategy not only analyzes how visitors look for the products and services you provide via the Internet, but also analyzes how effectively your competitors are leveraging the internet. This allows us to take advantage of areas where your competitors are weak in their internet presence.

Effectively addressing all of the considerations described above is the best, cost effective way to turn your web site into a revenue generating tool rather than a company expense. These are the goals we have in mind when designing a website marketing strategy for you.
 

  Keywords & Phrases Placement

It isn't difficult for a company to create a list of keywords they feel relate to their business. The trick is to find the list of keywords that potential customers type in when looking for that company online. The difference might be the difference between a hundred visitors and ten thousand visitors.

Identifying and targeting the keywords and key phrases that users search for allows for properly optimizing your Web site, allowing customers to quickly find the information they need. It drives more qualified traffic to your site. After all, it's much easier to learn the language your customers are using than to try to change it. We can find the keywords people are searching for today and have you registered with the search engines tomorrow.
 

  Online Popularity and Search Engine Ranking

Once your website's design is squared away, the next step is to put your website out there for everyone to see (we will sign up for all those extracurricular activities!). We will join Web rings (listings of sites which provide similar content) relevant to your business. If appropriate we will take advantage of online malls and free classified ads. Each of these strategies will not only increase your link popularity, but also drive more traffic to your site. It's a win-win situation.

Making well-liked and influential friends is another key to becoming popular. We will locate companies within your target market that have highly-trafficked, well-done sites and then establish online partnerships with them. This can drive your link popularity sky high.
 

  Competitive Analysis

We look to your competition to determining where your competitors' sites have a leg. This will help us focus efforts for maximum return on your investment. If you think gaining ideas from the competition is wrong, then think about it this way: Do you think your competition would hesitate to do the exact same thing to you? Exactly.

Competitive analysis also reveals valuable information related to search engine positioning. For example, do your competitors have online alliances and partners? Driving traffic back and forth between a partner's site and your own is a great way to increase your site's popularity in the eyes of search engines, resulting in a higher ranking. How high are your competitors' popularity ratings? Are they using alternate URLs or sub-domains? Are they driving traffic to their site in other ways? Maybe they have a subscription engine through which they blast out recent news on their company.


 

Search Engine Optimization Plans

Using our thorough and repeatable processes, we will have your website at top placement and receiving top ranking in the search engines for the products and services you offer. It is an ongoing website marketing campaign which includes monthly submissions and ongoing analysis of current search engine data.

We can provide a successful long term organic SEO campaign for your website. We will research your market place, your competitors, your potential customers and put it all together with statistical models based on analysis of search engine data to derive the optimum keywords, phrases, densities, meta-tags, titles, descriptions, page content, outbound, inbound and reciprocal link exchanges. We will also focus much on what your competitors are doing and build upon their strengths and leverage their weaknesses. This approach allows you to realize the maximum benefits at minimum costs.

Optionally, we can monitor your website's SEO on a monthly basis and make adjustments, enhancements and additions as needed based on analysis of the very latest search engine statistical data.

 

Basic Plan

Basic Search Engine Optimization Plan
Basic keyword and phrase research
Optimize your site for up to 5 keywords and phrases
Manual creation of SEO tags for all pages - Title, Description, Keywords & Robots
Automated submission to 30+ search engines, manual submission to Google & Yahoo
Includes up to 5 pages with an existing non-penalized domain. Additional website pages can be added.
Optional monthly resubmission, site statistics and visitor reports
 

Standard Plan

Best Value Search Engine Optimization & Positioning Campaign
Detailed Keyword and phrase research, competitor comparison & analysis, and integration & optimization of results
Optimize your site for up to 10+ keywords and phrases
Manual creation of SEO tags for all pages - Title, Description, Keywords, Robots, Classification and many more
Submission to 50+ search engines - selection based on geographically targeted audience. Submissions are both automated and manual
Sitemap: Develop server-side scripts to create Google and Yahoo sitemaps. Sitemaps will also identify whenever pages change ensuring all pages are accurately and quickly indexed
Includes setup and first month fees
Optional maintenance, resubmission, re-optimization, recreation & submission of sitemaps, site statistics and visitor reports
Includes SEO on up to 10 pages with an existing non-penalized domain. Additional website pages can be added.
      

Premier Plan

Top Placement & Fast !!!
Complete In-depth Website Search Engine Optimization & Positioning Campaign
In-depth keyword and phrase research, competitor comparison & analysis, and integration & optimization of results and developed components
Development of SEO website page content segments for existing pages where needed
In-depth optimization of your site for up to 15 keywords and phrases
Manual creation of SEO tags for all pages - Title, Description, Keywords, Robots, Revisit, Classification, Audience, Page Topic, and many more
Creation of SEO specific page content to support targeted keywords where required
Submission to 50-100+ search engines - selection based on geographically targeted audience. Submissions are both automated and manual
Sitemap: Develop server-side scripts to create Google and Yahoo sitemaps. Sitemaps will also identify whenever pages change ensuring all pages are accurately and quickly indexed
Includes setup and first month fees
Optional maintenance, resubmission, re-optimization, recreation & submission of sitemaps, site statistics and visitor reports
Includes SEO on up to 15+ pages with an existing non-penalized domain. Additional website pages can be added.




Contact us to determine which plan is best for you !
 

Customized Plans - Tailored to your Specific Requirements

Do you have an ecommerce or other type site with dynamically create pages that number in the hundreds or even tens of thousands. We can also provide complete SEO on these site. We will SEO the main pages and create server-side scripts to create the necessary SEO tags for each page dynamically as they are created. Is your site based on Oscommerce, we can ensure it receives a top listing too! Call us to discuss your specific details and learn what we can do for you.
Want something less, more or different than included in the standard plans. Perhaps just a simply one-time basic SEO tune-up to improve your sites positioning. Perhaps a Google Pay-Per-Click (PPC) campaign where you specify your not to exceed budget that you are wiling to pay for selected add displays for the keywords you select. We provide a full range of SEO options. Call us to discuss your specific details and learn what we can do for you.



Each package includes a carefully planned website marketing strategy combined with the latest search engine optimization techniques. Optionally we offer Ongoing SEO Maintenance where
based on statistical analysis of google search engine data your website SEO is maintained, adjusted and re-submitted on an ongoing basis for your targeted terms plus online website statistics, search engine ranking and submission reports are included.


 

  Common Misconceptions About SEO

In our years of providing Search Engine Optimization SEO we have found a number of areas which there is great misunderstanding among most SEO companies. Let's try to put these in layman terms which everyone can understand.

Less code more content

When a web crawler visits your site it is there to read your title, description and content. What it doesn't want to do is wade though pages of code in order to find a few lines of content. There are two reasons why this is bad:

  • It looks to the crawler that you are trying to hide something (spammers will use code to hide hidden text or redirects) if the crawler doesn't understand something then it will ignore it and most likely your site.

  • The web crawler may think you don't have enough content to put any importance into your site and if it doesn't think your site is important then it will not list you too high in the returned search results. 

What you should be shooting for is at least a 2/1 ratio in favor of content on 75% of your pages, this will let the web crawler know your site has some sort of relevance and also gives the crawler more content to index which it really likes.

Frames and Flash

I have addressed this subject before but I want to go into it again because it is one of those things which a lot of SEO's just don't understand.  The major search engines i.e. Yahoo, Google and MSN will all say the same thing on their web masters pages and that is "some web crawlers have difficulty reading the context of these pages" what it doesn't say is don't use flash or framed pages because this is a no no,. The reason why I want to make that clear is a lot of SEO's will try and tell you that this is a bad thing and that all your pages need to be flat static pages with lots of alt text behind your flat images. This is not the case. We have got many websites in the top ten and number one spots some of which use both flash and framed pages some do not even have any indexable text or links on the home page.  So how do we do it? Simple and its something you should be doing anyway, You should have an alternative version of your site which viewers with flash installed will be directed to and for a framed site you should also have a non-framed version for people whose browsers don't support framed pages. Now you know how simple it is here is the temptation, because your index page will most likely only be seen by maybe 10% of the people that come to your site. The temptation will be to flood that page with keywords and search text to get yourself bumped up in the search and that will happen however when you get caught (which you will) you will be dumped, this page should only contain a stripped down version of your site and should only contain the same text content as your flash or framed site.

Keyword over-use

When writing content for your site write it for your visitor and not for the web crawler. A lot of people get tempted to use the same word or phrase over and over to try and get themselves placed first on an web search, this is a total rookie move and can also get you bumped for what's called keyword flooding. Here is an example:

  • Not Good

    Tampa Bay Area Search Engine Optimizing

    Bay Area search engine optimizing company, located in the Tampa Bay area our services include search engine optimizing, SEO and search engine placement.  As part of our Search engine optimizing service we guarantee top placement on all search engine within 30 days or your money back.  When you chose our company for your search engine optimizing needs we will........

     

  • Good

    Tampa Bay Area Search Engine Optimizing

    Widget design is located in the Tampa Bay area and we are committed to serving all your design needs also as part of our service we include search engine optimization, web hosting and online store solutions......

I'm sure you notice the difference, our web site does show up in the top ten for the search term "Tampa Bay area web search engine optimizing" however that was before we wrote this article. So how many times can you include the same search term? That only the Search engine companies know for sure however based our my experience with sites we have successfully placed in the top ten we would say no more than once every 2 paragraphs or once every 100 words.

Out of style sheets

Style sheets are one of those things that are easy to abuse and can get you in trouble but when used correctly can really help you when optimizing a site. To abuse the use of style sheets is simple, all you need to do is make your H1 tag the same as your normal text style to try and make the crawler think that all you text is important, trouble is crawlers are not as dumb as they use to be and figured out that nobody has a header that lasts 5 paragraphs. The proper use of the H1 tag is your main page header and sub headers should use the H2 tag and your content should always be normal text. Never no matter how tempting it is make any text hidden by use of style sheets or any other method because your site will be bumped. Also don't make the folder that your style sheet is in hidden or private because if the web crawler cant read your style sheet its not going to trust that everything is legit. 

Static content

You may be able to get your site listed in the top ten within 30 - 60 days but that's no guarantee it will stay there if your site is not continually being updated with fresh content and growing then the search engines will simply dump it in favor of newer fresher sites, You should be adding a new page to your site every time the crawler visits and updating your old content as much as you can, daily is preferred but weekly at the very least, this will mean that the crawler will have fresh content to index and new links to explore thus it will never see your site as stale and drop it.

Page Rank

Not As Important As Most SEO Companies Would Have You Believe. If you have downloaded Google's toolbar you will see a bar at the top of each page which gives you a rating from 1 to 10 of how Google ranks your site, This means absolutely nothing when it comes to search engine optimizing. Some search engine companies think that getting a high page rank means you are going to be listed higher in the search. This is not the case and in fact it couldn't be further from the truth. What this little bar indicates is simply how important Google sees your site and it makes that judgment on the quality of sites that link to you. The single most important thing about your site is not page rank, its not how many incoming links you have and it is not how long your site has been up. It is your content plain and simple. If your content matches the search criteria then you will be listed. The more relevant content you have the higher your site will be listed.  There are lots of sites listed in the number 1 spot that don't have any page rank.

In Coming links

Don't believe a word you hear about incoming links, the quality of the link or anything to do with link exchange because the truth is; it doesn't really matter how many links you have to your site and what sites link to you. What does matter is the way the sites link to you and how often new links show up to your site. If you wake up tomorrow and overnight 1 million other sites decided to link to you that would not effect your position in any way (what it may do is hurt your listing because it will look like spam). Here is how links work for you:

  • If you are a brain Surgeon and you are linked to by another brain surgery site that will give you a boost because you are being linked to from a site that has some relevance to yours.

  • If your site sells used computer equipments and the link to your site is like this "used computer equipment" that will give you a boost because the link is a search term.

  • If you acquire new links slowly over the course of time that will give you a boost because it looks like your site is gaining popularity.

  • If people link to internal pages of your site as well as your home page that will give you a boost because it looks like you have lots of pages of relevant information.


 

We provide complete website search engine optimization services including search engine submission, search engine promotion, optimize your existing website, verify your website is optimized, perform website optimization on selected website pages, website submission, and search engine positioning to ensure top ranking and top placement. We provide these services nationwide including our local service areas St. Petersburg, Clearwater and throughout Tampa Bay Florida.


"We provide the complete Solution"



Please contact us to discuss your needs.


 

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